Ever since I was a little girl, my mother’s sarees fascinated me. I was all of six when I picked one out from the cupboard while she was at work and tried to drape it. It was a complete disaster. But I fell in love. This capacious sari, trailing like a gurgling stream behind me. Therefore, Vritti is my heartfelt journey. A dream, come to stay. 

​

Vritti (वृत्ति), in Sanskrit, means consciousness. It also means waves or ripples upon a wistful mind. How fitting and beautiful these meanings are!

​

For Vritti is a journey that I want to take you on. A journey of love, celebrations, rituals and devotion through history and tradition, through the very soul of India, through our sarees.

​

Vritti is young. Not even a year old but it is my six-year-old self that swells into my mind’s eye when the memory of buying my first saree, in my early 20s, with my own hard-earned money, comes to me. Even then, it was the time-honoured weaves, the material, the craft, the artisan’s intricate, deeply passionate work that took the saree to evolved art, that charmed me.

​

The fads, they came and went but the timeless elegance of the simple Chanderi, the grandeur of the Kanjivaram, and the traditional appeal of the Benarasi remained unchanged.

 

Today, having worked and brought up two wonderful girls, I am ready for these ‘waves’ with their gentle peaks and troughs, to flow over and come together in Vritti.

​

Indeed, your search for the enduring and ageless saree ends here, with us.